2020   ricircola.it   Milano

Ri.Circola is a startup that designs methods to make new products starting from waste materials. Similarly, the images used for identity are generated from pre-existing photographs. With Drawbot, an opensource software for producing images, a very simple tool has been created to import a photo from the web and transform it, to create something new. From keywords on Google such as Green / Sustainability / Recycling / Technology / Environmental impact, gradients are obtained directly generated from the original images. The colors are not arbitrary but derive from the original images and always refer to a broader idea of ​​environment, nature, green. The power of this tool is that it allows you to generate a very high number of images that always remain consistent with each other. The result is a nuance that suggests the idea of ​​flow and transformation process from one color to another, in a harmonious way.
   The two identity colors complete the graphic elements of the identity and communicate the double soul of the start-up: green for the scientific aspect, which needs precision and clarity; blue to tell the most communicative and emotional aspects.