Pirelli, la rivista
2017
w/ Giulia Lantier and Flavia Lunardi
Supervisor: Leonardo Sonnoli and Irene Bacchi
Urbino, IT
ISIA MA Communication and Design for Publishing
In-house literature products created by companies are often considered
“grey literature” as they are not published through normal publishing channels,
but distributed by the organization that produces them. These include
the Pirelli magazine, published between 1948 and 1972 and created by designers,
graphic designers, illustrators and prominent personalities of the time.
This piece of research investigated the first American cases of technical
business magazines (which have acted as an example for the creation of
similar magazines in Italy), then turned to the Italian historical and
social context of the time, Milan in particular. An important part of
the work was dedicated to an analysis of individual Pirelli editions.
Elements such as publication frequency, publishers, authors, photographers
and types of covers, art directors and the comparison with “Civiltà delle
Macchine” have been analyzed and narrated through specially developed graphics.