Meme into existence
2017
w/ Giulia Bacchetta Francalanci, Vito Battista and Deepa Parapatt
Supervisor: Silvia Sfligiotti
Urbino, IT
ISIA MA Communication and Design for Publishing
Historically messages of protest against the governments' power were
conveyed through posters. Nowadays the tools changed, computers and
the internet are the instruments to produce visual subculture. Everyone
can make an image and broadcast it through the world. This book starts
from a brief historical excursus of protest and revolution movements,
to talk about the images of the counterculture that is spreading over
the world in these years: the meme. As an ephemeral fragment of
contemporary culture, the meme tends to be a mirror of the society
in which it is born and responds to the demand for ease of fruition and
intelligibility, a one-shot image that immediately communicates his meaning.
Photo Luca Vegetti